01
First gear — get in
Creators join the network with their channel, niche and rates. Brands send the brief: budget, timeline, and what a win looks like. No forms that take an afternoon.
Vertical
Automotive only
Automotive influencer marketing · 2026
Put your brand
Put your brand
inside car culture
CrazieCars connects automotive brands, dealerships and aftermarket companies with the car creators enthusiasts already trust — for launches, test drives, product stories and events that feel native to the channel, not bolted on as an ad.
Built brand-first. Creator-native.
Matching
Fit before followers
Reply time
Within two days
Attention
with intent. Brand brief × creator trust × automotive audience
with intent. Brand brief × creator trust × automotive audience
SignalBrand fit
AudienceEnthusiast
FormatCreator native
For automotive brands
Your brand belongs
Your brand belongs
in the right garage
Your customers do not experience cars as a generic lifestyle category. They research, compare, modify and follow creators who have earned credibility over years. That is the environment we build campaigns for.
We match the brief to creators whose audience, format, region and automotive niche make sense first. Then we shape the campaign around the channel so the brand appears inside the content people came to watch.
Campaign thinking, not car wallpaperCC
Spec sheetCC / 2026
- Focus
- Automotive brands, dealerships and aftermarket — no generic lifestyle filler
- Campaigns
- Vehicle launches, test drives, product stories, dealership campaigns, event and meet coverage
- Creator fit
- Niche, audience, format and geography first — follower count second
- Creative
- Briefs shaped around the creator’s format, not forced through one template
- Measurement
- Views, engagement, clicks and enquiries in plain language you can act on
- Account
- One point of contact from shortlist through reporting
How it works
Four gears. One deal.
02
Second gear — match
We pair the brief with creators whose audience actually wants that car. Niche, region, tone and buying intent — weighed before follower count ever comes up.
03
Third gear — drive
Reviews, test drives, dealership features, meet and track coverage. Built around what that channel's viewers already watch to the end, then approved before it goes live.
04
Fourth gear — report
Brands get views, engagement, click-through and enquiries in plain language. Creators get paid on the agreed terms, on the agreed date. Then we run it back.
Built for brand objectives
Three ways to enter
Three ways to enter
the conversation
The cars pull people in. The campaign still has a job to do. We design the creator mix and content format around the commercial objective first.
01
Launch modeVehicle / model
New metal
Launch
with context
with context
Creator test drives, first looks and long-form coverage that gives buyers a reason to care beyond the press release.
02
Product modeParts / tech / care
Aftermarket
Show the
difference
difference
Parts, tyres, detailing, tools and accessories demonstrated in the kind of build or test your customer already watches.
03
Retail modeDealer / inventory
Move metal
Turn stock
into a story
into a story
Dealership walkthroughs, hero inventory, local creator campaigns and event coverage designed to create enquiries, not just impressions.
Creator trust is the media
Your buyers already
Your buyers already
have a favourite voice
Automotive audiences choose who they trust long before a campaign begins. We help brands show up through those voices with a format that fits the channel and a brief that respects the audience.
Who it's for
Brands drive the brief.
Brands drive the brief.
Creators drive the story.
The commercial goal stays clear. The content still has to feel like something the creator would genuinely make.
Brand cockpit
Driver's seat · Brands & dealers
You've got something to move
- Reach enthusiasts who actually buy, service and modify — not a general scroll audience
- Vetted creators matched to your niche, your market and your price point
- Campaigns for launches, test drives, inventory pushes and event coverage
- Reporting written in numbers you can take to a Monday meeting
Creator cockpit
Passenger seat · Creators
You make the content
- Matched with real car brands, not cold DMs from someone who found you on a scrape
- Paid campaigns with clear briefs — no free product in exchange for "exposure"
- Work shaped around your niche and your format, not a script written for everyone
- One point of contact instead of chasing five brand reps for one invoice
What we cover
Fluent in the scenes
Fluent in the scenes
your customers live in
Night meetJDM · tuning · community
TrackDrift · tyres · performance
BuildMods · parts · detailing
JDMImport · Tuner
Tuner culture, imports and meets. Builds, boost and the channels that document them.
MuscleV8 · Drag
American V8s and drag builds. Dyno pulls, quarter miles, burnouts on purpose.
ExoticsSupercar · Hyper
Launch events and high-end drives. The channels dealers trust with a press car.
EV · HybridRange · Charge
Range tests and charging reality. The fastest-growing buyer research category there is.
Off-Road4x4 · Overland
Trail builds and overland kit. Long-format audiences with serious spend on accessories.
ClassicsResto · Show
Restorations and restomods. Patient audiences, high trust, strong parts conversion.
DriftTrack · Time Attack
Track days and time attack. Event coverage, tyre and suspension partnerships.
DetailingWraps · Mods
Wraps, coatings and mods. Product-led content where the result is the proof.
Get in touch
Ready to put your brand
Ready to put your brand
into the right feed?
Tell us the vehicle, product, audience, market and timing. We will come back with the questions that matter and a route to the right creators. Creators can use the same form to join the network.
Brands · Dealerships · Creators — same inbox